Porter, an esteemed online logistics and movers and packers startup, is headquartered in India and serves as a trusted platform for lakhs of customers across the country. With a vast network of thousands of service providers operating in various Indian cities, Porter has established itself as a leading player in the industry. By delivering seamless and reliable logistical solutions, Porter has garnered a loyal customer base and built a strong reputation for its exceptional services. As we embark on rebranding, this logo case study highlights Porter's unwavering commitment to excellence and its unparalleled presence in the Indian logistics market.
In our logo rebranding for Porter, we have opted for a simple blue-colored mark accompanied by the Inter font in small letters. This choice of typography conveys a sense of friendliness and approachability, while ensuring legibility from a far distance and at small sizes. The new logo design reflects Porter's commitment to providing a welcoming and easily accessible experience to its customers, while maintaining a modern and visually appealing aesthetic.
